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Louis Vuitton's 'Express' Bag: A Throwback to the Brand's Iconic Roots

2025-07-30
Louis Vuitton's 'Express' Bag: A Throwback to the Brand's Iconic Roots
Marie Claire Australia

Louis Vuitton has unveiled its latest handbag, and it's a delightful journey back in time. Dubbed the 'Express,' this isn't just another stylish accessory; it's a revival of a piece of Louis Vuitton history. Designed by the visionary Nicolas Ghesquière, the Express reconnects us with the brand's heritage in a beautifully modern way.

A Name with Significance: Before the beloved Speedy bag graced the arms of fashion enthusiasts worldwide, it was initially known as the Express. Nicolas Ghesquière’s decision to resurrect this original moniker is a clever nod to the brand’s rich past, adding a layer of intrigue and exclusivity to the new design.

DNA of the Classics: The Express isn’t operating in a vacuum. It cleverly draws inspiration from two of Louis Vuitton's most iconic bags: the Speedy and the Keepall. This fusion results in a unique hybrid – a bag that’s both intelligent and effortlessly chic. Think of the Speedy's compact elegance blended with the Keepall's practicality and relaxed silhouette.

The Design: A Slouchy Sophistication: The Express boasts a relaxed, 'slouchy' aesthetic that’s incredibly on-trend. The bag's design isn't rigid or structured; it possesses a beautiful, lived-in feel. This casual elegance makes it perfect for everything from a weekend getaway to a stylish everyday carry.

More Than Just a Bag: The Express represents more than just a new product launch for Louis Vuitton. It’s a celebration of their legacy, a clever blend of past and present, and a testament to Ghesquière's ability to breathe new life into classic designs. It's a bag that tells a story – a story of heritage, innovation, and timeless style.

What to Expect: The Express is expected to be a highly sought-after piece, appealing to both long-time Louis Vuitton devotees and a new generation of luxury consumers. With its historical significance, thoughtful design, and undeniable style, the Express is poised to become the next iconic bag from the French fashion house.

Availability: Keep an eye on the Louis Vuitton website and boutiques for official release dates and details. Prepare to be captivated by the allure of the Express – a bag that's truly carrying a piece of history.

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